About Session
Session is an upcoming fitness app that will revolutionize how people exercise. The goal is to make your workouts more productive and effective with 20-30 minute sessions. All exercises are designed using bodyweight and basic equipment only. The app uses an AI system to create workout plans designed specifically for you, based on your feedback.
Logo • App Icon • App UI. • Applications
The Challenge
Since the project is about a fitness app revolutionizing how people exercise, the mission was to create a brand identity system bold enough to represent this innovative idea. Session needed a strong and confident voice, from the color palette to typography, working along with an impactful logo-mark, so all elements could be part of the same identity system.
My Approach
Session is a great name – small and strong. I could work on a logotype, but since it's a mobile app, my focus was on how it would look on screens. It should also work as an icon, especially an app icon. The direction I decided to follow was around a lettermark, featuring a unique S design. After an extensive exploration phase and experimenting with different applications, the final design was an S lettermark that represents all the brand attributes: bold, minimal, movement, innovative and confidence.
"The ultimate goal was to deliver a bold and confident brand identity system to represent the innovative concept behind Session."
